About Michael White

Michael White is a a Digital Account Director at Lansons, a full service strategic consultancy that specialises in corporate, media and political communications. Delivering innovative digital solutions as part of an integrated team, working with some of the most skilled practitioners in the industry. On a daily basis he helps organisations and individuals use social media and digital techniques to deliver against business objectives. Aside from this he has blogged in various forms since 2005, has provided media commentary, and actively contributes back to the PR community.

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Blog

Read the latest articles about public relations, social media, and media change.

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BrightonSEO: 46 billion reasons why public relations needs search

For modern public relations to be successful it’s important to have an intermediate knowledge of SEO.

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#FuturePRoof: A guide for managers of agencies and communications teams

The challenge of the public relations industry is to remain accessible to future generations whilst striving towards professionalism. It’s this drive for constant improvement and reinvention that has brought 40+ practitioners together to complete 39 essays, forming the second edition of #FuturePRoof.

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Facebook’s stand against ad blocking

Facebook have weighed in on the online advertising debate to protect their $1 billion per quarter in advertising revenue. The question is how are we going to respond as social media users?

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